Sell smarter. Net more.
Pricing strategy, premium marketing, sharp negotiation. The first 14 days set the price you'll close at — let's make them count.
Price It Right Day One
Underprice and you leave equity on the table. Overprice and your listing goes stale. We hit the sweet spot with rigorous comp analysis.
Marketing That Converts
Pro photography, video walkthroughs, drone footage, and a syndication plan that puts your home in front of every qualified buyer in Atlanta.
Negotiate Every Line
Price is just the headline. We negotiate inspection items, repair credits, closing date, fixtures, and contingencies to protect your bottom line.
Six steps from list to close.
Listing Consultation
I walk your home with you, identify the highest-ROI prep, and share comps for your specific block. You leave with a clear price strategy and a written marketing plan.
Pre-Listing Prep
Strategic repairs, staging guidance, and pre-listing inspection if appropriate. Most sellers see a 4–8% lift from focused prep — well above the spend.
Pro Photography & Video
Twilight exteriors, drone footage, magazine-grade interiors, video walkthrough. Listings with pro media attract 30%+ more showings.
Targeted Marketing
MLS, Zillow, Realtor.com, agent networks, social ads, and direct outreach to my buyer list and the brokerage community. Multi-channel exposure, week one.
Manage Showings & Offers
I screen showings, host open houses where they help, and structure multiple-offer scenarios so you don't leave money on the table.
Negotiate & Close
Negotiation through inspection, appraisal, and final walk-through. You stay informed and in control through every decision.
Get a personal home valuation — free, no obligation.
Online estimators (Zestimate, Redfin) are starting points, not answers. I'll prepare a real comparative market analysis (CMA) for your home — accounting for condition, finishes, and current local demand — and share it on a 20-minute call.
Seller questions, answered.
Listing fees are quoted up-front based on the engagement, the property, and the marketing scope. Every consultation comes with a written scope and pricing memo. Buyer-agent commissions are typically also offered from the listing — that's standard in Georgia.
Well-priced and well-presented Atlanta homes typically receive offers within 7–21 days. Days-on-market depends heavily on neighborhood, price band, and current rates. I'll give you a realistic forecast at the consult.
Depends on your goals, equity position, and the rental yield in your specific area. I run both numbers — sale net and rental cash-flow / appreciation — and walk you through which is the better wealth play in your situation.
NAR data consistently shows FSBO homes sell for 12–18% less than agent-represented homes. That gap dwarfs any commission saved. Add the time, legal exposure, and emotional cost of negotiating yourself, and the math gets worse.
Most do — and most of the time, focused repairs return 2–5x what you spend. I'll tell you exactly which projects move the needle and which to skip. Sometimes the right answer is to sell as-is and price accordingly. We'll figure that out together.